Atrius Who?
Advertising Art Direction
Atrius Health is one of the largest healthcare providers in Eastern Massachusetts. Although 675,000 receive care from an Atrius Health doctor or nurse, many of them knew little about the organization. That’s because Atrius Health is a recent merger of three medical practices and a home health and hospice agency, each of which had its own name and branding.
There’s a lot to like about Atrius Health. They listen to you. They understand your priorities. They make it easier for you to be healthy. But we needed people to know about Atrius Health—because the more they knew, the more they would love.
Designed while working with Proverb Agency / Creative direction support by Matt Osborne / Copywriting by Shoki Yashiro / Production by Justin Brown
