Great Coffee Down to A Science
Branding, Visual Identity, Packaging Design
Fazenda, a company known for its commitment (or perhaps obsession) with excellent coffee, recently hired an accomplished master roaster and entered into partnerships with Whole Foods and several popular Boston cafes and restaurants (such as Flour and the Barbara Lynch Group). The only thing missing was a brand that reflected their dedication to producing top-quality coffee.
Role: Lead Designer / Designed while working with Proverb Agency / Art Direction by Alisa Blanter / Copywriting by Shoki Yashiro / Production by Justin Brown
Brand Identity
In collaboration with my Art Director, we designed a new visual identity for Fazenda that incorporates their bold obsession for quality coffee.
Before/After: Use the handlebar to compare the brand's previous and current identity
Packaging
By utilizing their recent and enhanced rebranding, we redesigned their packaging to create a visually striking appearance across their entire range of products. These products can now be found in Whole Foods stores across the nation.
