A Building for Innovation
Web Design
Located in the innovative and cutting-edge neighborhood of Kendall Square in Boston, One Broadway serves as a hub for innovation and creativity. Serving as a center for transformative progress and productivity.
Designed while working with Proverb Agency / Art Direction support by Alisa Blanter / Copywriting by Shoki Yashiro / Production by Justin Brown
Role
Web designer
Team
Art director, web designer, two brand strategists, project manager, copywriter and a web developer
Process
Insights & Strategy → Brand Idenity → Web Design → Development and QA
Methods
Competitor analysis, moodboarding, sketching, wireframes, visual design.
One Broadway, is home to tech giants such as Google and Facebook and is a hub for innovation and collaboration. However, the building's reputation was being overshadowed by its tenants. In an effort to revitalize the space and stay true to its original vision, our client decided to completely overhaul the ground floor, rebranding the building and adding new amenities such as a rotisserie chicken restaurant and the area's first full-sized grocery store. The new brand idenity and website speaks to the spirit of innovation and productivity present in the building.
01 // Revitalize the brand to stay true the building's original vision
02 // Highlight the spirit of innovation and productivity
03 // Showcase it's progressive modern workspace
Web Design
In collaboration with my Art Director, we developed a new visual identity for One Broadway that incorporates its history and current transformation. Using this updated aesthetic, I led the design of the new One Broadway website to have a welcoming and forward-looking visual style.
Optimized for mobile
We wanted to create a new digital experience that would be perfect on any screen size, but we especially focused on making the experience amazing on mobile devices. We did this because we knew that a lot of people would be using their phones to access One Broadway's brand and content.
